For subscriptions taken out from 1 January 2027 that begin with a free or discounted introductory period, the business must send you a reminder before the trial ends and the full price starts. The reminder must be sent on its own in a durable form, such as an email, with its purpose obvious, and must tell you the date, the amount and how to cancel.
The law does not fix how many days before the end the reminder must arrive. The business chooses a reasonable period, has to tell you what it is before you sign up, and then has to keep to it.
Once the trial converts to paid, a new 14-day cooling-off period starts. If you cancel in that window the business must refund you within 14 days, although it can keep a proportionate amount for the days of service you used. This right cannot be signed away in the terms.
Before 2027, or for a trial you started before 1 January 2027, none of this applies. Set your own reminder: our tracker can create a calendar alert three days and one day before a trial ends. If you have already been charged after a free trial, see our step-by-step page on cancelling and asking for a refund.
Related: charged after a free trial? How to get a refund, and the cooling-off calculator.